Net Promoter Score – What is it? Why is it important? Many of the conversations we have with clients revolve around a simple strategy: improve their customer experiences, retain existing customers, and convert these customers into brand evangelists.
In the not too distant past brands were using social media platforms, such as Instagram, as a way of attracting customers to the top of their sales funnels. Now, however, social networks have introduced new tools that allow customers to purchase directly from posts within these applications.
Sales Funnel – What is a Sales Funnel? How is it used? Acquiring new customers can involve a long sales process in which the customer is identifying solutions to their problem, evaluating alternatives, and coming to a conclusion as to their desire to purchase. A sales funnel helps us visualize these processes. The stages of … Read More